The new "Axe Deo, Dark Temptation" ad has been deemed vulgar and removed due to some moral policing. The unfortunate effect of this action is that the "other" Axe ads go away as ones that have been accepted by those who have done the same moral policing. In simplicity almost all the Axe ads have treated women as creatures with Pavlovian responses. Pulling off a statement with one ad is just to give a clean chit to the rest of them.
It is better instead to leave this judgement to the people who in their minds have already dispensed off the ad. I
Moral policing in Bangalore has required almost all Pubs and Discotheques to apply for "extra licenses" or to be treated at the same level as "Dance Bars" (which are illegal.) This, coupled with confusion on what licenses are required and what freedom is allowed has put an abrupt halt to the night life. Owing to the fact that fewer people are out at night, there are very few reports of crime at night. This is not the first time a ban has been issued on the status and strict 11:30pm closure has been policed. Many officials seem to view this as a welcome change.
The end effect of moral policing is to pass a strong message to the citizens of India saying, "We are incapable of moral choice and self-discipline." This choice is being made by "authorities" who believe they are "capable" of moral choice. It is sad to see that after 60 years of independence, independent people in India are believed not to have self-discipline nor the capability of moral choice.
The stronger part of this message is delivering it at Bangalore deemed the InfoTech capital of India. This is the part of the country where the "Intellectual" labor force is concentrated. The weakness of the Indian constitution in preserving all forms of freedom of expression without the need of taking up any licenses for each of the freedoms in article 14 of the constitution is clearly exposed.
